From Alabama to the Nation: A Look at B2B Marketing Trends
The marketing landscape is always in motion, but for B2B companies, the pace of change has accelerated dramatically. The days…
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BUSINESS TO BUSINESS MARKETING
For Manufacturers and Industrial Suppliers
e-worc marketing and advertising is committed to supporting your sales efforts through well-defined B2B advertising. By focusing on the sales model of manufacturing and industrial suppliers we are able to specialize in providing your manufacturing or sales organization with marketing support online, on social media, in print, video, public relations, trade show presence and consulting to make your sales appointments more productive.
e-worc has been serving clients across the United States from our offices in Mobile, Alabama since 2008. At e-worc, we believe in developing and delivering custom marketing solutions that support your sales efforts and communicate your message in a voice your customers understand. We understand your business is different and your consumer behaviors are not traditional.
Let’s discuss your sales goals and define a strategy to make you more visible and provide more interactions with your target customer. Contact us today.
ABOUT E-WORC
We do marketing to help you sell more stuff.
Do better
marketing.
Sell more
stuff.
As a marketing and advertising company, we understand that nothing is more important than your reputation.
We use our knowledge of design and development to help you build your brand both online and offline. We use all the tools available to us to help you create a presence with your clients and prospective clients to build your business.
We work primarily with companies all over North America in different lines of business.
We understand your business and we understand your customer. Let us help you build or strengthen your customer base.
Web Design
Responsive Design
Social Media Management
Facebook, Twitter, LinkedIn….
Search Engine Optimization
First Page Ranking
Email Marketing
Professional message delivery
OUR WORK PRODUCES RESULTS
What are we thinking about?
In short, your business.
Print Advertising in a Digital World: A B2B Perspective
In the B2B landscape, digital marketing dominates the conversation. Companies meticulously manage SEO, PPC campaigns, and social media engagement. Yet,…
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The Link Between Marketing and Sales: Making Every Appointment Productive
In the industrial world, the handoff between marketing and sales is where potential revenue either crystallizes or evaporates. For too…
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Public Relations for Industrial Suppliers: Building a Positive Reputation
For industrial suppliers, public relations is often viewed as a secondary concern, trailing behind engineering, sales, and logistics. Yet, in…
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How to Use Video to Showcase Your Manufacturing Process
In today’s competitive digital marketplace, transparency builds trust. For manufacturers, one of the most powerful ways to achieve this transparency…
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Content Marketing: Beyond the Factory Floor: Crafting a Compelling Industrial Brand
The digital landscape is changing how businesses connect with customers, and the industrial sector is no exception. For decades, the…
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Optimizing Your Trade Show Presence: Stand Out in the Crowd
In the hustle and bustle of today’s professional landscape, trade shows remain a vital platform for lead generation, networking, and…
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From Clicks to Conversions: The B2B Sales Funnel
In the world of business-to-business (B2B) sales, the journey from initial contact to a signed contract is complex, lengthy, and…
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LinkedIn is You, At Work.
In the digital era, your professional identity extends far beyond your resume and a handshake. For businesses and professionals alike,…
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Web Analytics: Understanding Your Website Traffic
In the digital world, your website is your most valuable asset. It serves as your primary sales tool, lead generation…
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The Marketing Dashboard: Visualizing Your Key Metrics
In the modern business environment, data is everywhere. Marketers often drown in spreadsheets, reports, and fragmented tools, leading to analysis…
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Content Marketing: Creating High-Quality Content That Converts
In today’s hyper-competitive digital landscape, marketers often focus too heavily on quantity, flooding the internet with content that barely registers….
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Email Marketing: Building Your Email List
Email marketing remains a powerful tool for businesses to connect with their audience, nurture leads, and drive sales. A key…
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The Importance of SEO
In today’s digital age, the importance of SEO cannot be overstated. For businesses of all sizes, a strong online presence…
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Creating a Compelling Brand Identity
In today’s competitive market, a compelling brand identity is more than just a catchy logo and a memorable tagline. It’s…
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Marketing for Startups and Small Businesses
Starting a business is exciting, but getting the word out can feel overwhelming. Marketing for startups and small businesses often…
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B2B Digital Marketing: Best Practices
In today’s interconnected world, b2b digital marketing has become essential for businesses seeking to reach and engage their target audience….
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Using Short Form Video to Build Your Identity
In today’s digital landscape, short form video has become a dominant force, captivating audiences and transforming how businesses connect with…
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Building Brand Awareness
In today’s saturated market, building brand awareness is crucial for any business, regardless of size. It’s no longer enough to…
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Effective Email Marketing Campaigns: Tips and Tricks
In today’s digital age, email marketing remains a powerful tool for reaching and engaging with your target audience. Additionally, by…
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The Power of Storytelling in Marketing
In today’s crowded digital landscape, capturing the attention of consumers is more challenging than ever. Traditional marketing tactics often fall…
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SEO Strategies for Small Businesses: A Guide to Online Visibility
In today’s digital age, a strong online presence is essential for the success of any business, regardless of size. Search…
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Building Brand Authority
In today’s digital landscape, consumers are bombarded with countless brands vying for their attention. Standing out in this crowded marketplace…
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Understanding Branding Basics
In today’s hyper-connected world, brands face a constant onslaught of competition. Standing out from the crowd and capturing consumer attention…
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Ian Harbaugh Joins e-worc as Director of Operations
Ian brings with him a wealth of experience in business management and operations, positioning the company for enhanced growth and…
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Choosing the Right Social Media Platform
A Comprehensive Guide for Businesses In today’s digital age, social media has become an indispensable tool for businesses of all…
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How do you use Geofencing in B2B Advertising?
Geofencing in B2B advertising involves setting up virtual boundaries or “fences” around specific geographic areas to target businesses within those…
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Who owns the content on your website?
Recently, we’ve had two different websites move to our agency and hosting services that were built by other development agencies…
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Onsite vs Offsite SEO
Onsite vs Offsite SEO are critical components of a comprehensive search engine optimization strategy that can help a website rank…
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Why do we use WordPress?
WordPress is a popular and versatile content management system that can build a variety of websites, from simple blogs to…
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Our Favorites for Nappies 2022
First… YAY! e-worc is a finalist in the 2022 Nappie Awards for Best Website Developer. I guess we should start…
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Stop Selling and Start Connecting on LinkedIn
We all avoid that guy. You know the guy at the networking event or luncheon that just can’t stop selling….
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Who’s your developer?
I can not even tell you how many times in the last 13 years we have had to “rescue” a…
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What happened to customer service?
There are simple things that can be done to ensure your customer service, and that customers have a good experience…
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WTH is a bounce rate? And why does it matter?
So we just saw this article about bounce rate in Forbes and this paragraph is not accurate and it’s not…
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Marketing a marketing company is hard
You would think that would be kind of easy. I mean, we do marketing and advertising. Communicating that to a…
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Make it Rain in the Marketing Game
In this episode, Karen and Cadie talk with energetic web developer and marketing guru Michelle Crowe of e-worc about the…
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Is your website ADA Compliant? Should it be?
ADA compliance can help your business. Section 508 of the Rehabilitation Act of 1973 requires that federal electronic and information…
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2016 Constant Contact Solution Provider All-Star
oge-worc web & new media Earns 2016 Constant Contact Solution Provider All-Star AwardRecognized for achievements using online marketing tools to…
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Marketing to Industrial Purchasers using LinkedIn
If you work in the industrial sector, you know marketing is a little tough sometimes. The process of purchasing has…
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Why shouldn’t I just build my own website?
Maybe you should build your own website. What exactly are you trying to accomplish? If you’re just looking to build…
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What should a good LinkedIn page look like?
Your name should just be your name. This isn’t a place for credentials or any extras. LinkedIn is you, at…
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Should you have a blog on your website?
No one wants to read a blog. Often times when working with a new client on their website, they ask me…
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What do these web design words even mean?
Sometimes web developers get a little “big for our britches” and use words for our industry like you’re supposed to…
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